For Mastermind Toys, I contributed to the development of two major seasonal editorial publications: the Christmas Toy Book and the Easter Catalog. Working closely with the marketing team and under the creative direction of @Pearce Cacalda, I helped bring each publication from concept to final production.

My responsibilities included designing and refining page layouts, photo retouching, image selection, and collaborating with the marketing team to curate the featured toy assortment. I was responsible for importing and formatting editorial copy throughout the publications, assisting with copy edits, and ensuring consistency across all pages.

The project required close collaboration across creative, marketing, and production teams to deliver engaging, visually compelling catalogs that supported Mastermind Toys' seasonal campaigns and retail initiatives.

​

​

Photography provided by Mastermind Toys and their party.