Tilley x New Era Cap

Social Media, Visual design

During my internship at Tilley, I contributed to the brand's social media presence by supporting the visual rollout of the Tilley × New Era Cap collaboration featuring the NBA. My role focused on elevating provided on-figure photography through color correction, retouching, and visual refinements in Photoshop, including tonal adjustments and background matching, before adapting the assets for social media in Figma. This project was developed over several weeks in collaboration with the creative and marketing teams at Tilley, under the guidance of Creative Director @Pearce Cacalda, alongside friend and designer @Dania Rayan. The work presented reflects my contribution to refining and preparing the visual assets used throughout this campaign.